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| The Classified Guys Column Gets an Extreme
Makeover |
Press
Release
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Drive classified
readership and capture a younger demographic. That's the strategy behind The
Classified Guys' new column format and redesign. Releasing Feb 29, the design
is a direct response to reader feedback and classified manager
input.
"The Classified Guys have had an extreme makeover," says co-author
Todd Holze. "We look better and read better. The opening Q&A comes directly
from our readers wanting the no-holds-bared approach to the classifieds."
Following the Q&A, "Fast Facts" offer the real-life information readers
need to capitalize on the power of the classifieds. The column finishes with
the popular sections of the previous version; the humorous reader story and
funny classified ad.
The column sports a new graphical layout capturing
reader attention and giving it a magazine-like feel. While modifying the
column, the guys streamlined their themes concentrating on seven classified
categories readers ask about most: employment, automotive, real estate,
personals, pets, general merchandise and yard sales.
Read by an estimated
8-million weekly readers, the column is geared specifically for use with
newspaper classifieds. The column change comes after more than three years of
publication.
"We're excited about the change," says co-author Duane Holze. "It
offers readers more advice and humor on the do's and don'ts of classified
shopping."
For more information contact The CLassified Guys at
1-888-712-7070 for information or samples. |
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