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THE NEWS-TIMES GENERATES
$13,000 PER YEAR
USING
THE CLASSIFIED GUYS' COLUMN |
Press
Release
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The Classified Guys
column has developed a new re-occurring revenue stream worth $13,000 per year
for The News-Times (Danbury, CT; division of Ottaway Newspapers, Inc.;
Circulation: 35,000)
The column was strategically placed at the top of
the page in their classified section. A 9-column (13-inches wide) by 2-inch
advertising space was sectioned out below it and was offered as an up sell to a
current advertiser at a premium. The local Ford/Subaru/Mitsubishi dealer took
the spot specifically under the column to promote their used car inventory. The
Classified Guys' column will now generate $250 per week, ($13,000 per year), in
new advertising revenue while continuing to drive their classified readership.
With the high visibility and notoriety The Classified Guys have brought
to The News-Times, their advertiser loved the idea of having their ad next to
one of their most popular anchor columns. It has solidified the advertising
account and generated a high level of satisfaction. Most importantly, it
created a new re-occurring revenue stream that will last for years.
For
more information on generating advertising using The Classified Guys TM column,
contact: Paul Evans, Director of New Business Development, The News-Times,
Phone (203) 731-3416, email: pevans@newstimes.com. |
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