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PREMIUM AD SPACE IS IN DEMAND
THE CAMBRIDGE STAR
GENERATES
$10,400 PER YEAR |
Press Release
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With the popularity
of The Classified Guys' column, advertisers are willing to pay a premium for
the ad spot next to it.
The Cambridge Star (Cambridge, MN) has used
that theory to double the ad revenue they generate from the column. After
placing the column at the top of page three in their classified section, they
sold a 2" banner ad for $100/week. By week two they doubled their ad revenue by
dividing that ad space into two 3" deep advertisements (pictured above) selling
for a total of $200/week.
This publication of 16,000 now generates
$10,400 with The Classified Guys. With long-term contracts secured, The
Cambridge Star is continuing the growth with a third advertiser who rotates
into the ad position every other week. This community newspaper is quickly
getting a jump on their competition. |
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