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THE CLASSIFIED GUYS DEBUT
IN THE NEWS-TIMES
(DANBURY, CT) |
Press
Release
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Todd and Duane Holze,
authors of the book "50% OFF! How to Find Great Deals" will be debuting a new
weekly column entitled "The Classified Guys" beginning August 20, 2000. The
News-Times (Danbury, CT) with over 97,000 readers is redesigning their Sunday
classified section to feature Todd and Duane (a.k.a. Cash & Carry) and
their column.
"The Classified Guys" has four sections, all of which are
designed to entertain and draw readers to the classified ads. The column takes
a comical look at situations that arise from shopping in the classifieds. Mixed
together are funny anecdotes, tips to getting the best deals, jokes and ideas
on saving money.
The column will be promoted with a large publicity
campaign including billboards, promotional articles, print advertisements, book
events, radio interviews and giveaways.
Even before the first column has
appeared, the column has recieved a positive response from the newspaper
industry. Plans are now underway to pursue syndication of the column by year
end.
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